Hey ladies! If you've been lusting after the Urban Decay Naked palette ($48) but havent been able to get your hands on it yet, check out the E.L.F. Beauty Book Neutral Eye Edition ($5) at Target!!! As you can see from the swatches they are eerily similar. Sorry for the bad quality on the first swatch set, they look good on my camera and bad when I uploaded them. Not sure how that happened.
The top row of swatches are from UD Naked, bottom row swatches are from E.L.F. Neutral Eye. As you can see they're pretty much identical, the only different I noticed was that obviously some of the E.L.F. shadows are not as pigmented and smooth as the UD Naked ones. But thats what you have to expect from a $5 product compared to a higher end brand. As far as shades go though, they're soooo close!
Overall, I have to admit this is the closest dupe for Naked I have ever seen (even better than NYX Nude on Nude palette) and so cheap, you're basically saving yourself $43! What do you think?